Jumpstart Designathon 2023

SB Creative Lab

Our challenge was to design a mobile app that facilitates authentic connections and builds genuine relationships between college students -- providing an interesting yet safe experience to engage with other students.

LinkUp aims to assist college students in creating authentic connections. Using a matching system, our platform pairs users with like-minded individuals they are most likely to bond with and build a meaningful relationship that lasts. To ensure users' safety and encourage genuine connections, we've implemented a level system. The first two levels are conducted online, allowing users to get to know each other thoroughly by engaging in extended conversations. To keep the experience enjoyable, we provide fun activities such as a personality quiz that unlocks at Level 2. Upon reaching Level 3, users can unlock face-to-face meetings and expand their social circle.

We conducted a survey which targeted college students and their experiences with meeting new friends in and off campus. Our data used both quantitative and qualitative methods that provided us with a more comprehensive understanding of social anxiety among college students. Our research shows that often students will not interact with others because it’s intimidating and they tend to not know what to talk about.

For our project, we looked into the colors that represent what our app is all about. We found that the color purple is often associated with many different meanings, including creativity, spirituality, and friendship. Other colors such as yellow or blue are typically used to represent this concept. We decided on a more lighter shade of these colors. We found its more easy on the eyes, calming and inviting. When designing with color, it's important to consider not only the symbolism and associations of the color itself but also how it interacts with other colors and the overall design aesthetic. Color can have a significant impact on the emotional response of users, so it's important to use it intentionally and with consideration for the user experience.

Our project mentors advised we iterate our designs. We are currently working on this!

https://www.canva.com/design/DAFin-88QPI/LrND68rVTRlrj9fw873xyA/view?utm_content=DAFin-88QPI&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

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